Petaura: A lifestyle brand designed for cats.

Living with cats makes us better—so we observe them, learn from them, and stay close to them.

Although we only started in 2025, we embrace a lifestyle-inspired design philosophy. We draw inspiration from every small interaction with cats, blending functionality with refined aesthetics in each product. We repeatedly research, test, and refine the details, and we value a co-creation approach with our users. Honestly, without cats, Petaura would have no meaning.We will reinvest as much of our profits as possible into creating better products for cats, improving their living environment, and sharing the importance of cats in human life.

Humans need cats because they can hold the sadness we may fall into when we’re alone, and gently settle it into a calm kind of beauty.Whether indoors or outdoors, life with cats brings countless beautiful moments.

Designed for longer companionship

Woman sitting at a desk with a laptop, cat, and mug, giving a high-five gesture.
Woman holding a cat on a couch in a cozy living room

Cats are family, not accessories

We watch TV together on the sofa, sleep together, and experience many ordinary yet joyful moments.Our cats have long become family.
Person lying on a couch with a cat sitting on their chest in a cozy room.

They stand by us through life’s storms and dance with us in every ray of sunshine.

We share everything in our home with each other
And your home deserves products built from the ground up to nurture that bond.

Gray cat sitting on a windowsill with a view of greenery outside

Our products meet diverse needs

  • Stay connected with your pet and monitor
    their feeding activity remotely when
    you're away from home.
  • Keeps waterflowing freely-stays cleanfor
    longer
  • Equip your cat with our wearable accessories and enjoy the outdoors together.

Our mission

Person using a laptop with a cat on their lap in a home setting

Lifestyle-inspired design

Blending everyday aesthetics into life, delivering exceptional form and function—for your pet, your home, and you.

Close-up of a circuit board with glowing orange traces

Smarter Pet Tech

With features like app control, tracking, and insights, we supercharge your already sharp pet instincts.

Close-up of a hand holding a cat's paw with a blurred background

Community Crafted

Inspired by pet people around the world. Every product upgrade is co-created with our community to make products that are even better for cats.